Why is Coca-Cola involved with fairlife milk?įirst things first, fairlife isn’t that new. If you have a big bowl of fruit salad but you take out the blueberries because someone is allergic to them, it’s still fruit salad right? fairlife is milk, end of story. You can read more about the filtration process on the fairlife website.
Filtered means just that, the milk is sent through filters to strain the different parts out. The filtration process is not some sort of chemical process, nothing is added to the milk for it to be filtered. Once the milk is divided into it’s most basic parts, fairlife recombines the parts, leaving out the lactose, some of the fat and increasing the protein and nutrients. To answer more in depth, fairlife is a milk that has been filtered in a way that allows the components of milk fat, protein, minerals, water and lactose to be divided into it’s most basic parts. Last night I came across an article by a guy named Clark Wolf (The New New Coke: Milk) on LinkedIn and I knew I had to respond.įairlife is milk. He thought that Coca-Cola being in the milk market would create competition in the dairy aisle and he wondered if fairlife would compete with regular milk sales and hurt dairy farmers.Īfter my chat with the reporter I started to see articles floating around the internet that seemed to be so focused on the word “Coke” that it missed entirely what fairlife really is. He wanted to know what I thought about Coca-Cola getting into the milk business. Two weeks ago, a reporter from Milwaukee called me. I figured that would be the end of any controversy surrounding milk, I was wrong.
As a huge fan of pinup artists Alberto Vargas and Gil Elvgren's work, I didn’t see anything beyond a cute marketing idea but fairlife listened to the uproar and ditched the ads. A few months ago I had seen some people riled up about some ads fairlife had put out in a few sample markets showing pinup style models wearing dresses made of swirling milk.
0 kommentar(er)
